- Facebook lawan Twitter, Google dengan Pengambil Alihan
Facebook menjangkakan untuk memperoleh sejumlah 20 syarikat baru pada tahun 2011 dalam usaha untuk lebih bersaing dengan Twitter dan Google, Bloomberg melaporkan pada hari Selasa.
Rangkaian sosial membeli 10 syarikat baru tahun lepas dan hanya salah satu pada tahun 2009, tetapi telah memperolehi 13 firma pelbagai tahun ini. Baru-baru ini, Facebook membeli Beluga kumpulan perkhidmatan mesej segera, yang diciptakan oleh pekerja Google beberapa bekas, dan-dilepaskan semula sebagai "Facebook Messenger" produk untuk telefon pintar iPhone dan Android.
Dalam temu bual dengan Bloomberg, pengarah Facebook korporat pembangunan Vaughan Smith menjelaskan strategi di sebalik pengambilalihan Facebook. "Dua tahun lalu, kita tidak mempunyai rekod dalam pengambilalihan," kata Smith. "Walaupun kita menjangka mereka untuk bekerja dengan baik, ia masih crapshoot bagaimana mereka hendak berubah.
Kami telah membina satu budaya yang menyokong usahawan, dan ia bekerja sangat baik. "Facebook pembelian besar lain tahun ini termasuk Snaptu, reka bentuk firma sofa dan Tekan Pop. Tekan.
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Facebook Mahu Pemerolehan untuk menangkis Pertandingan Google
By Brian Womack - Aug 23, 2011 12:01 PM GMT+0800
Facebook Inc, rangkaian sosial terbesar di dunia, merancang pengambilalihan yang akan memperbaiki reka bentuk laman web.
Facebook Inc, rangkaian sosial terbesar di dunia, merancang pengambilalihan yang akan memperbaiki reka bentuk laman web.
Simpan perkhidmatannya boleh dipercayai dan memajukan ciri-ciri mudah alih untuk menghindari persaingan dari Google Inc. (GOOG dan Twitter Inc.
Syarikat ini bertujuan untuk membuat kira-kira 20 pembelian pada tahun 2011, meningkat daripada 10 tahun lepas dan salah satu pada tahun 2009, Vaughan Smith, pengarah Facebook pembangunan korporat, berkata dalam satu wawancara.
Facebook adalah taruhan bahawa tumpuan kepada reka bentuk akan menarik orang untuk menghabiskan lebih banyak masa di lokasi, sambil menambah perkhidmatan mudah alih boleh memenuhi bilangan ahli yang menggunakan peranti bimbit yang semakin meningkat. Kerana ia bergelut dengan persaingan dari Google dan Twitter, Facebook juga perlu mengukuhkan sistem jadi tapak berjalan lancar di tengah-tengah pertumbuhan yang pesat. Syarikat itu telah dibuat 13 pengambilalihan setakat ini tahun ini, termasuk menambah kumpulan-perkhidmatan mesej mudah alih ia melancarkan kepada pengguna bulan ini.
"Dua tahun lalu, kita tidak mempunyai rekod dalam pengambilalihan," kata Smith. "Walaupun kita menjangka mereka untuk bekerja dengan baik, ia masih crapshoot bagaimana mereka hendak berubah. Kami telah membina satu budaya yang menyokong usahawan, dan ia bekerja sangat baik. "
Facebook membuat wang dari pengiklanan dan dengan mengambil komisen apabila pembangun perisian menjual barang-barang maya di laman. Sebagai sebuah syarikat yang dipegang secara tertutup, Facebook tidak mendedahkan kewangan. Seseorang dengan pengetahuan mengenai perkara itu berkata Mei bahawa syarikat itu dijangka menjana lebih daripada $ 2 bilion dalam pendapatan sebelum faedah, cukai, susut nilai dan pelunasan tahun ini.
Di samping itu, Facebook telah menimbulkan lebih daripada $ 2 bilion daripada para pelabur, termasuk $ 1.5 bilion daripada pelaburan yang diketuai oleh Goldman Sachs Group Inc. (GS), yang diumumkan pada bulan Januari.
Google Cash
Sebaliknya, Google telah 39100000000 $ dalam bentuk wang tunai. Google, enjin carian Internet terbesar, memperkenalkan perkhidmatan rangkaian sosial yang baru, yang dikenali sebagai Google +, pada bulan Jun. Ia telah berjaya menarik 29 juta orang menjelang akhir bulan Julai, menurut comScore Inc.
Facebook, yang berpangkalan di Palo Alto, California, telah membuat pengambilalihan kebanyakannya kecil, dengan syarikat-syarikat sasaran kadang-kadang mempunyai satu atau dua orang pekerja. Syarikat itu mempunyai nilai pasaran sebanyak $ 72500000000, mengikut SharesPost Inc., Pertukaran untuk saham swasta. Itu lebih daripada penilaian syarikat-syarikat Internet yang diniagakan secara awam seperti EBay Inc. Dan Yahoo! Inc.
Syarikat boleh menggunakan wang tunai dan saham untuk pengambilalihan, mengikut Lou Kerner, seorang penganalisis di Wedbush Securities Sdn Bhd in New York.
Facebook juga boleh menjual saham dalam pasaran sekunder untuk tunai tambahan.
Tiada halangan?
"Saya tidak fikir kekurangan wang tunai, walaupun pada kunci kira-kira mereka, adalah penghalang besar untuk pengambilalihan bahawa mereka sedang mencari," kata Kerner, yang enggan untuk menganggarkan berapa banyak wang tunai syarikat untuk pembelian.
Banyak tawaran Facebook telah disasarkan menambah bakat sebagai vies syarikat den-gan pesaing yang lebih besar untuk pekerja-pekerja mahir teknologi. Google telah men-gumumkan rancangan untuk mengambil kira-kira 6,000 orang tahun ini di peringkat global.
"Facebook adalah hanya cuba untuk mendapatkan orang-orang yang paling bijak mungkin dalam apa jua cara yang boleh," kata Debra Aho Williamson, seorang pen-ganalisis Inc EMarketer. "Idea membawa masuk bakat baru, bakat pintar, orang-orang yang telah mencipta produk-produk menarik yang Facebook boleh mengambil kesem-patan, akan menjadi penting untuk mereka."
Facebook telah mengasah fokus pada mudah alih, yang bagaimana lebih daripada 1/3 pengguna yang melayari laman web ini. Pada bulan Februari, syarikat itu membeli Beluga, satu permulaan yang membantu pengguna menghantar mesej kepada kum-pulan orang melalui telefon bimbit mereka. Facebook awal bulan ini memperkenalkan permohonannya sendiri - yang berasaskan teknologi Beluga - yang mengendalikan mesej onApple Inc. (AAPL)’s iPhone dan telefon yang berdasarkan perisian Android Google.
Top Prioriti'
"Masa depan perkomputeran semua adalah mudah alih," Wedbush itu Kerner berkata. "Mobile, saya fikir, keutamaan di syarikat itu."
Snaptu, permulaan Facebook mudah alih yang diperoleh awal tahun ini, telah dibeli dengan harga kira-kira $ 60 juta, menurut orang yang biasa dengan perkara itu. Smith berkata, beliau adalah terbuka kepada pemerolehan yang lebih besar, tetapi merosot kepada yang lebih spesifik.
Selain push-pengkomputeran mudah alih, syarikat itu telah menambah perkhidmatan yang membolehkan pengguna menguruskan rakan-rakan mereka oleh kumpulan atau menyuruh orang lain soalan di laman web ini. Sebagai ciri-ciri baru terkumpul, Facebook perlu untuk menguruskan reka bentuk antara muka pengguna, kata Josh Bernoff, seorang penganalisis dengan Forrester Research Sdn Bhd in Cambridge, Massachusetts.
"Cabarannya ialah bahawa Facebook tidak lebih banyak perkara daripada digunakan untuk," kata Bernoff. "Untuk mendapatkan bahawa semua mudah dinavigasi tidak mudah."
Sofa, Tekan Pop
Pembelian dalam reka bentuk tahun ini telah dimasukkan ke sofa, perisian dan syarikat-antara muka pengguna, dan Tekan Tekan Pop, yang menawarkan perisian penerbitan untuk peranti sentuhan yang dibolehkan.
Pengguna Facebook user purata AS membelanjakan lebih daripada tujuh jam sebulan ke atas perkhidmatan itu, menurut comScore. Dengan lompat dalam pengguna - untuk lebih daripada 750 juta daripada 500 juta pada bulan Julai 2010 - serta pertumbuhan eksponen dalam aplikasi dan produk, syarikat itu sedang berusaha untuk menguruskan kerumitan yang semakin meningkat dalam sistem komputer yang luas. Untuk bantuan, syarikat itu membuka pusat data center di Prineville, Oregon, awal tahun ini.
Namun, Facebook masih belum membuat pengambilalihan dalam pengkomputeran, dan mungkin mencari jalan untuk membeli syarikat-syarikat yang mempunyai tekno-logi dan pekerja yang akan membantu mengukuhkan sistem.
"Mereka perlu lebih rancangan untuk pertumbuhan besar-besaran," kata Yeremia Owyang, seorang penganalisis di alat pengukur tinggi Kumpulan di San Mateo, California.
Untuk menghubungi wartawan pada cerita ini: Brian Womack di San Francisco di bwomack1@bloomberg.net
Untuk menghubungi editor yang bertanggungjawab untuk cerita ini: Tom Giles pada tgiles5@bloomberg.net.
CcNEWS Site email: worlduptown@yahoo.co.uk
CcNEWS Site email: worlduptown@yahoo.co.uk
Facebook fighting Twitter, Google with acquisitions
Facebook is expecting to acquire a total of 20 new companies in 2011 in an effort to better compete with Twitter and Google, Bloomberg reported on Tuesday. The social network purchased 10 new companies last year and just one in 2009, but has already acquired 13 various firms this year.
Most recently, Facebook purchased the group-messaging service Beluga, which was created by several former Google employees, and re-released it as the “Facebook Messenger” product for the iPhone and Android smartphones.
In an interview with Bloomberg, Facebook’s director of corporate development Vaughan Smith explained the strategy behind Facebook’s acquisitions. “Two years ago we didn’t have a track record in acquisitions,” Smith said. “While we expected them to work well, it was still a crapshoot how they’d turn out.
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Facebook Seeks Acquisitions to Fend Off Google Competition
By Brian Womack - Aug 23, 2011 12:01 PM GMT+0800
Facebook Inc., the world’s largest social network, is planning acquisitions that will improve site design, keep its service reliable and advance mobile features to stave off competition from Google Inc. (GOOG) and Twitter Inc.
The company aims to make about 20 purchases in 2011, up from 10 last year and one in 2009, Vaughan Smith, Facebook’s director of corporate development, said in an interview.
Facebook is betting that a focus on design will entice people to spend more time on the site, while adding mobile services can cater to the growing number of members using handheld devices. As it grapples with competition from Google and Twitter, Facebook also must bolster its system so the site runs smoothly amid rapid growth. The company has made 13 acquisitions so far this year, including adding a mobile group- messaging service it rolled out to users this month.
“Two years ago we didn’t have a track record in acquisitions,” Smith said. “While we expected them to work well, it was still a crapshoot how they’d turn out. We’ve built a culture that supports entrepreneurs, and it’s working incredibly well.”
Facebook makes money from advertising and by taking a commission when software developers sell virtual goods on the site. As a closely held company, Facebook doesn’t disclose financials. A person with knowledge of the matter said in May that the company is likely to generate more than $2 billion in earnings before interest, taxes, depreciation and amortization this year.
In addition, Facebook has raised more than $2 billion from investors, including $1.5 billion from an investment led by Goldman Sachs Group Inc. (GS), announced in January.
Google’s Cash
By contrast, Google has $39.1 billion in cash. Google, the biggest Internet search engine, unveiled a new social-networking service, called Google+, in June. It already had attracted 29 million people by the end of July, according to ComScore Inc.
Facebook, based in Palo Alto, California, has made mostly small acquisitions, with target companies sometimes having one or two employees. The company has a market value of $72.5 billion, according to SharesPost Inc., an exchange for private shares. That’s more than the valuations of publicly traded Internet companies such as EBay Inc. and Yahoo! Inc.
The company can use cash and stock for acquisitions, according to Lou Kerner, an analyst at Wedbush Securities Inc. in New York. Facebook also can sell shares in the secondary markets for additional cash.
No Hindrances?
“I don’t think a lack of cash, even on their balance sheet, is a significant deterrent for the acquisitions that they’re looking at,” said Kerner, who declined to estimate how much cash the company has for purchases.
Many of Facebook’s deals have been targeted at adding talent as the company vies with larger rivals for skilled technology workers. Google has announced plans to hire about 6,000 people this year globally.
“Facebook is just trying to get the smartest people possible in any way it can,” said Debra Aho Williamson, an EMarketer Inc. analyst. “The idea of bringing in new talent, smart talent, people who have created interesting products that Facebook can capitalize on, is going to be important to them.”
Facebook has been sharpening its focus on mobile, which is how more than a third of users access the site. In February, the company acquired Beluga, a startup that helped users send messages to groups of people through their mobile phones. Facebook earlier this month introduced its own application -- based on Beluga’s technology -- that handles messaging onApple Inc. (AAPL)’s iPhone and phones based on Google’s Android software.
‘Top Priority’
“The future of all computing is mobile,” Wedbush’s Kerner said. “Mobile, I think, is the top priority at the company.”
Snaptu, a mobile startup Facebook acquired earlier this year, was bought for about $60 million, according to a person familiar with the matter. Smith said he is open to larger acquisitions, but declined to be more specific.
On top of its mobile-computing push, the company has added services that let users manage their friends by groups or ask others questions on the site. As new features pile up, Facebook needs to manage its user-interface design, said Josh Bernoff, an analyst with Forrester Research Inc. in Cambridge, Massachusetts.
“The challenge is that Facebook does a lot more things than it used to,” Bernoff said. “To get that all to be easily navigable is not simple.”
Sofa, Push Pop
Purchases in design this year have included Sofa, a software and user-interface company, and Push Pop Press, which offered publishing software for touch-enabled devices.
The average U.S. Facebook user spends more than seven hours a month on the service, according to ComScore. With the jump in users -- to more than 750 million from 500 million in July 2010 -- as well as exponential growth in applications and products, the company is working to manage rising complexity in its vast computer systems. To help, the company opened a newdata center in Prineville, Oregon, earlier this year.
Still, Facebook has yet to make an acquisition in computing, and may seek to buy companies with technology and workers that will help it strengthen its system.
“They have to over-plan for massive growth,” said Jeremiah Owyang, an analyst at Altimeter Group in San Mateo, California.
To contact the reporter on this story: Brian Womack in San Francisco atbwomack1@bloomberg.net
To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net
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